Adobe Illustrator, Adobe Photoshop
Visual: tell a story in seconds
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HVAC Fancoil Products Keyvisual
This visual was targeting the installers of HVAC equipment including sensors, actuators, valves, and thermostats. It was used as part of a larger campaign that addressed the pain-points of installers and resellers and how SIemens sevices and technologies solved those issues. We pictured technicians in a variety of real-world situations and environments adding a tech-forward edge with many of the products illustrated in an iridescent line style seems to pulsate with energy.
Fire Cloud Keyvisual
The goal of this visual was to design an image that encapsulated the features of the Desigo range of products from Siemens. This included a software suite that gives building managers control over fire and life safety systems such as alerts, alarms, detection and more. The final image incorporates an actual screen from the user interface and icons representing the different systems within the building. The nodes going up towards the sky depicts the cloud capabilities of Desigo – allowing users to access vital systems from anywhere, on any device remotely.
Partner Network Keyvisual
The goal of this visual was to target installers of HVAC equipment and their unique role in Siemens’ business. As one of the final steps in the sales funnel, installers are often the point of contact between a building manager and Siemens products. The accompanying campaign built around this visual was equally informative and empowering to these partners, with useful POS signage, sales tools and other assets to help the brand shine through at the final stages of the buyer’s journey.