https://ericveazie.com/about daily 0.75 2022-03-04 https://ericveazie.com/contact daily 0.75 2022-03-29 https://ericveazie.com/desigo-automation-app daily 0.75 2022-03-07 https://ericveazie.com/desigo-automation-app/siemens monthly 0.5 2022-03-07 https://ericveazie.com/home daily 1.0 2022-08-23 https://ericveazie.com/home/infographic monthly 0.5 2021-11-23 https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/3003f4a9-cce0-4404-972c-99421d3871a8/MO-01-45+Brightline+Infographic2_r3-01.jpg Home - Infographic https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/2f4e5706-3da2-44b6-948f-9de4492dc076/KiWa+Infographic+dark-01.jpg Home - Infographic https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/3e9053aa-3290-4669-b3ee-0b09ca6cdd84/Charlotte+Infographic2560x1440+one+train_r4-01.jpg Home - Infographic https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/1e9874a9-f987-4618-8c41-acdb69021018/MO.1.32+Calgary+Transit+Online+Case+Study_r15.jpg Home - Infographic https://ericveazie.com/home/northeast-ewr8l monthly 0.5 2021-10-15 https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/6c062ab8-69ef-407e-8535-4a98df8415f9/SFS+storyboard+screenshot.png Home - Motion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/457856fd-fc2e-478a-8703-f49875683254/ERCES+storyboard+screenshot.png Home - Motion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/1634690790989-G26MMA27310MBCRRW398/Depot+Package_1.gif Home - Motion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://ericveazie.com/home/brand monthly 0.5 2021-11-23 https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/89870f25-88c0-4406-a141-efb86af87957/Siemens+Branding+and+General+Examples-01-01_crop.png Home - Brand We were tasked with creating a series of templates and brand guidelines around the statement “Transforming the Everyday” which was the key message for Siemens Building Tehnologies US. The templates and branding we created needed to fit neatly within the Siemens brand while standing out from other sectors of the company. We chose to elaborate on the guidelines by introducing new layout configurations that were not defined in other templates but also had a unique identity separate from the larger brand. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/bf6a7b22-1633-4476-9bbc-46adc400288e/Vertical+Branding+Examples+for+Portfolio+2.png Home - Brand I led the rebranding for Vertical Inc. including an updated color palette, Power Point template, social media templates, style guides and website. The positioning strategy was to focus on the company’s tech forward approach to market intelligence, marketing, and design. The rebrand was part of a larger B2B marketing campaign that aimed to acquire new business in the tech space such as AI, Mobility, Factory 4.0 and Smart Energy. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/0d778c9a-85ec-4581-9815-1ae7092ca79e/Roo+Branding-01.png Home - Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/094c3b5b-7b47-49ec-b8e1-679b64cf3e08/Comback+with+Confidence+Branding+Holistic+Slide-01_crop.png Home - Brand Siemens wanted to reposition their suite of building products in the midst of the COVID-19 pandemic. The result was the “Comeback with Confidence” campaign which represented the various ways Siemens building products create safe indoor spaces by improving air quality, managing social distancing, contact tracing, disinfection, and other methods. The goal was to brand the campaign in a way that fits with the overall Siemens brand while conveying a sense of trust and confidence in a period of uncertainty. The various SIemens solutions are color coded consistently throughout all of the designs and in the logo I developed. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/1a539e38-1620-4bf5-b5ec-fe164af49fc3/Working+with+SIemens+Brand-01.png Home - Brand https://ericveazie.com/home/southwest-a8dr2 monthly 0.5 2021-10-15 https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/4e399e68-2e52-4ada-9bb3-16392adf44ac/Amtrak+Borchure-01.png Home - Print - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras mattis consectetur purus sit amet fermentum. This brochure introduced the “Venture Trainset” to the United States. The aim of the project was to create a brochure that could be used as a sales tool for Amtrak. The approach was to feature the beautiful exteriors of the brand new train set while highlighting technical features and specifications. The resulting brochure was used to generate new business in other major metropolises such as Boston, Atlanta, and Calgary. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/1634353888728-3ZSHHOXP01YPZK1SB9O1/ATS+mockup.png Home - Print - ATS Annual Report The ATS Annual Report brought together market intelligence, insights, and competitor data while reflecting on the years performance. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/6dfe4bc8-c91f-46f9-a762-108667dbbf63/Print-mockup.jpg Home - Print - Open-Platform Desigo Optic Software Poster This Desigo Optic Software poster for Siemens Building Technologies communicated key features of the software suite. The goal was to capture the attention of building managers looking for complete control over all building systems. The design illustrated the need for a single platform solution that could easily integrate with existing technologies and software. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/3c563986-f852-4478-8fd8-ca67ce13d401/Frame.jpg Home - Print - Healthy Buildings Signage Siemens launched a campaign to promote healthy buildings in the midst of the pandemic. The Healthy Buildings Signage informed installers and building managers by breaking down the various ways Siemens products contributed to healthier indoor spaces. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/e31f21cc-6e9f-4480-a3ad-4ebe5ee82201/Poster-mockup+copy.jpg Home - Print - PIC Valve Poster The PIC valve poster allowed Siemens to convey the importance of high quality, rigorously tested components used in HVAC systems. It explains the advantages of choosing a Siemens valve over a valve manufactured by a competitor. The crisp, eye-catching layout features a cross section of the product and points out key internal features. https://ericveazie.com/home/southeast-k9cnm monthly 0.5 2021-11-02 https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/f5cd92d3-05ad-4d1d-a809-e4669dbb09af/Desigo+Optic+Master+Screen+Mockup.png Home - Digital https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/de052c3d-d860-474e-9ee0-2e2f874c64f3/2+screen+layouts+for+case+study.png Home - Digital https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/a80bf905-8662-473a-9495-7ddac9ff4fd0/ERCES-interactive-pdf-screen-capture_1_on-monitor_reduced-frames_cropped.gif Home - Digital I created an interactive tool for Siemens’ Emergency Responder Communication Enhancement System (ERCES) that would explain how the solution works as well as some of the regulatory factors that affect its implementation. The goal was to create an interactive and dynamic sales tool that could be sent out via email and used on the web. The hover function allows the user to get more information about each element of ERCES, while they explore organically. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/f15fec4f-eb10-47ff-bc85-5fb28d6b341d/Desigo-Automation-App-COncept_r2.gif Home - Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/3c6af422-2924-42db-b3da-f35df2250d02/Screen+Shot+2022-02-17+at+10.21.56+AM+crop.png Home - Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/75ea6861-e300-45a8-a5ea-dd208cad8465/Chapter+2+Interactivity+Option+2.gif Home - Digital The first viable option was to ask a series of either-or questions that gradually lead the user to the page that best suits their needs. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/bf6490eb-d8e2-4015-a7d0-bafce6b8fff9/Chapter+2+Interactivity+Option+1.gif Home - Digital The second option was to allow the user to type in their answer. Using AI from Amazon Lex, the user’s answer would trigger an appropriate response, leading them to the page best suited to their needs. https://ericveazie.com/home/visual monthly 0.5 2021-11-23 https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/1634350732240-B7RL24C2853LBUA5946N/Fan_Coil_Keyvisual_cropped+and+compressed.png Home - Visual - Take only memories. Leave nothing but footprints. –Chief Seattle HVAC Fancoil Products Keyvisual This visual was targeting the installers of HVAC equipment including sensors, actuators, valves, and thermostats. It was used as part of a larger campaign that addressed the pain-points of installers and resellers and how SIemens sevices and technologies solved those issues. We pictured technicians in a variety of real-world situations and environments adding a tech-forward edge with many of the products illustrated in an iridescent line style seems to pulsate with energy. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/1634351047638-A5F3005YG9AV47OYV1NM/8407_Fire_Safety_Cloud_Keyvisual_190319-1_vertical_edit_F.png Home - Visual - Make it stand out Fire Cloud Keyvisual The goal of this visual was to design an image that encapsulated the features of the Desigo range of products from Siemens. This included a software suite that gives building managers control over fire and life safety systems such as alerts, alarms, detection and more. The final image incorporates an actual screen from the user interface and icons representing the different systems within the building. The nodes going up towards the sky depicts the cloud capabilities of Desigo – allowing users to access vital systems from anywhere, on any device remotely. https://images.squarespace-cdn.com/content/v1/61677c179b7cd62fff60f69d/1634349752288-YX66QP7RZV8VGUEREINH/Keyvisual-01.jpg Home - Visual Partner Network Keyvisual The goal of this visual was to target installers of HVAC equipment and their unique role in Siemens’ business. As one of the final steps in the sales funnel, installers are often the point of contact between a building manager and Siemens products. The accompanying campaign built around this visual was equally informative and empowering to these partners, with useful POS signage, sales tools and other assets to help the brand shine through at the final stages of the buyer’s journey.